Royal Mail reference: 1-5716185282

Letter of complain from Client:

How to resolve Paypal error "Some of the information required is missing or incomplete. Please check your entries and try again."

I encountered the following errors when trying to either 1) convert money (error trigerred just after clicking on convert money), 2) making the currency account my primary account.

After some research and being unable to contact PayPal (what a warrior journey it is to get anywhere near a contact number or help on PayPal), I found at that all that is require is to click on "add currency" and add the currency which you want to convert. Even though you visually see that currency displayedas one of your account for some reason doesnt acknowledge it until you actually add that same currency.

Once you have added the currency in question, you can then select convert currency and proceed with your request without the error.

Hope this helps as this was rather frustrating for me.

Top Level Domain Extension List

Below is the full and comprehensive list of Top-level domain

If like me you use font awesome or icofont and the iconic fonts worked perfectly in all major supported browsers like Edge, Chrome or safari but you are having trouble in having them displayed or loaded in Firefox, then read on to  follow this simple tutorial.

Below is an email conversation between a cold caller link builder offering back links and us. Do read the conversation from the bottom up (older to newer mails). We would strongly recommend to insist, as we did, to obtain references and guarantees. This is a typical fraudulent catch where a random person contact to sell back links, ask your payment and vanish once you have made your payment and get very rude when challenged. We have removed the caller email address to comply with data privacy – However the name remains included. The copies below speak for themselves:

From: Marcus Jones <email address private data>;
Sent: 28 June 2019 15:54
To:
Subject: Re: [INFO] Let's beat your competitors

Fuck off, old man

On Fri, Jun 28, 2019 at 7:37 PM FB

Since when was online and the internet a place of trust?????

Placing a link has absolutely zero financial risk to you, paying someone unknown has a financial implication.

Anyway, I see that rather than appeasing my suspicion by giving me references and guarantees, you play the “trust” card.

Sorry but no thank you

FB

From: Marcus Jones <email address private data>
Sent: 27 June 2019 15:29
To:
Subject: Re: [INFO] Let's beat your competitors

The choice is your sir, It's online work. and this industry works on trust. I also don't know you but I will place your link first then you will pay. You will not pay before placing the links. Will you?

Many thanks,

Marcus

On Thu, Jun 27, 2019 at 7:52 PM FB wrote:

Marcus, what tells me that you have been working in the field for 11 years? I don’t know  you. I have no credentials for you and no references.

From: Marcus Jones <email address private data>
Sent: 27 June 2019 11:13
To: FB
Subject: Re: [INFO] Let's beat your competitors

Sir, I am working in this field from the last 11 years. I never remove links. I would like to do more business with you in the future.

Regards,

Marcus

On Thu, Jun 27, 2019 at 3:38 PM FB <FB> wrote:

You have had my reply – nothing guarantees me that my link will stay up once I have made the payment.

FB       

From: Marcus Jones <email address private data>
Sent: 27 June 2019 08:08
To: FB <FB>
Subject: Re: [INFO] Let's beat your competitors

I am waiting for your response sir,

Regards,

Marcus

On Mon, Jun 24, 2019 at 9:01 AM Marcus Jones <email address private data> wrote:

Sir, Please send me your requirements, I will send you the best price. If you like my proposal, then we can move the deal forward.

Thanks,

Marcus

On Wed, Jun 19, 2019 at 2:20 PM Marcus Jones <email address private data> wrote:

Sir,

Please tell me what do you need, a home page link or article post?

and how my link or article post do you need?

I will send you the best price.

Regards,

Marcus

On Wed, Jun 19, 2019 at 1:50 PM Marcus Jones <email address private data> wrote:

Sir,

What do you need, a home page link or article post?

Regards,

Marcus

On Wed, Jun 19, 2019 at 1:46 PM FB <FB> wrote:

Sorry can’t afford your rates for now and I have no guarantee that the links will be permanent.

From: Marcus Jones <email address private data>
Sent: 17 June 2019 17:28
To:
Subject: Re: [INFO] Let's beat your competitors

Sir,

Our price is:

$1000 per home page link.

$150 per article post.

Links will be permanent.

We will give you a good discount on bulk order.

Regards,

Marcus

On Mon, Jun 17, 2019 at 2:15 PM FB <This email address is being protected from spambots. You need JavaScript enabled to view it.> wrote:

Yes these are better. How much for a permanent link on the exact PA?

From: Marcus Jones <email address private data>
Sent: 14 June 2019 17:55
To: FB <FB>
Subject: Re: [INFO] Let's beat your competitors

Hi,

Please check again because DA and PA is correct.

Thanks,

Marcus

On Fri, Jun 14, 2019 at 10:06 PM FB <This email address is being protected from spambots. You need JavaScript enabled to view it.> wrote:

I checked the Das and Pas and they are not what you indicated in your email

Founder & Directo

From: Marcus Jones <email address private data>
Sent: 14 June 2019 10:33
To: FB <FB>
Subject: Re: [INFO] Let's beat your competitors

Hello Sir,

I am sorry for the inconvenience, I got your reply today, I sent you our basic websites, Please check our advanced websites:

Many Thanks,

Marcus

On Fri, Jun 14, 2019 at 2:37 PM FB <FB> wrote:

I did and I replied to you – none of your links has any DA or PA

Regards,

Marcus

On Fri, May 31, 2019 at 1:12 PM FB <FB> wrote:

Hi Marcus,

Could you send me your rate please (together with DA and PA).

Thanks

Regards

Fabien

Top 13 Influencer Platforms for Instagram:

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.^[1]

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.^[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,^[3] and as people use digital devices instead of visiting physical shops,^[4][5] digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,^[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.^[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Digital Marketing Tactics and Examples

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We'll talk more about these specific digital marketers in a minute.

Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.

Search Engine Optimization (SEO)

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:

• Websites.
• Blogs.
• Infographics.

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:

• Blog posts.
• Ebooks and whitepapers.
• Infographics.
• Online brochures and lookbooks.

Want to learn and apply content marketing to your business? Check out HubSpot Academy's free content marketing training resource page.

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

• Facebook.
• Twitter.
• LinkedIn.
• Instagram.
• Snapchat.
• Pinterest.
• Google+.

Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:

• Paid ads on Facebook.
• Promoted Tweets on Twitter.
• Sponsored Messages on LinkedIn.

Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:

• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.

Marketing Automation

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

• Email newsletters.
• Social media post scheduling.
• Contact list updating.
• Lead-nurturing workflows.
• Campaign tracking and reporting.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:

• Blog subscription newsletters.
• Follow-up emails to website visitors who downloaded something.
• Customer welcome emails.
• Holiday promotions to loyalty program members.
• Tips or similar series emails for customer nurturing.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:

• Reporter outreach via social media.
• Engaging online reviews of your company.
• Engaging comments on your personal website or blog.

Inbound Marketing

Inbound marketing refers to the "full-funnel" approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.

What Does a Digital Marketer Do?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search.

Digital marketing is carried out across many marketing roles today. In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand's digital channels.

Here are some examples of these specialists:

SEO Manager

Main KPIs: Organic traffic

In short, SEO managers get the business to rank on Google. Using a variety of approaches to search engine optimization, this person might work directly with content creators to ensure the content they produce performs well on Google -- even if the company also posts this content on social media.

Content Marketing Specialist

Main KPIs: Time on page, overall blog traffic, YouTube channel subscribers

Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.

Social Media Manager

Main KPIs: Follows, Impressions, Shares

The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company's written and visual content. This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.

(Note: Per the KPIs above, "impressions" refers to the number of times a business's posts appear on the newsfeed of a user.)

Marketing Automation Coordinator

Main KPIs: Email open rate, campaign click-through rate, lead-generation (conversion) rate

The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers' behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it's important for there to be someone who can group these digital activities into individual campaigns and track each campaign's performance.

Inbound Marketing vs. Digital Marketing: Which Is It?

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what's the difference?

The term "digital marketing" doesn't differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound' and ‘outbound' methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it's relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren't necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, engage, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they're considered inbound or outbound.

Does Digital Marketing Work for All Businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the same way.

B2B Digital Marketing

If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

Beyond your website, you'll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

B2C Digital Marketing

If your company is business-to-consumer (B2C), depending on the price point of your products, it's likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

What Are the Benefits of Digital Marketing?

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.

On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.

Here are some examples:

Website Traffic

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real time by using digital analytics software, available in marketing platforms like HubSpot.

You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

With offline marketing, it's very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people's behavior before they've reached the final stage in their buyer's journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.

Content Performance and Lead Generation

Imagine you've created a product brochure and posted it through people's letterboxes -- that brochure is a form of content, albeit offline. The problem is that you have no idea how many people opened your brochure or how many people threw it straight into the trash.

Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.

Attribution Modeling

An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer's first digital touchpoint with your business.

We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.

Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.